This book is the re-titled third edition of the widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions,Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.
The privatization of agricultural research and extension establishments worldwide has led to the development of a market for services designed to support agricultural innovation. However, due to market and systemic failures, both supply side and demand side parties in this market have experienced constraints in effecting transactions and establishing the necessary relationships to engage in demand-driven innovation processes.
Mexico is considered the geographic center of origin of the Agave genus. The "maquey pulquero" (Agave mapisaga and A. salmiana) is produced and used in central mexico to make a traditional fermented beverage known as pulque, which has been made and consumed since pre-Hispanic times and is still a form of subsistence for rural families.
México es considerado el centro geográfico de origen del género Agrave. El maguey pulquero (Agave mapisaga y A. salmiana) se produce y se utiliza en el centro de México para realizar una bebida fermentada tradicional, conocida como pulque, que se elabora y consume desde la época prehispánica, y que aún es una forma de subsistencia para familias rurales.