This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
This paper outlines key areas of intervention that are identified as the core of FAO's strategy on strengthening Agricultural Innovation Systems (AIS) across multiple areas of work (e.g. research and extension, agroecology, biotechnology, green jobs, resourcing etc.) for achieving sustainable rural development.
AFINET is one of the seventeen thematic networks that the European Union has financed under the H2020 framework and it is supervised by the EIP-Agri in order to foster innovation in Europe. The main topic of AFINET is agroforestry a practice of deliberately integrating woody vegetation with crops and/or animal systems and the promotion of this practice to foster climate changes. AFINET follows a multi-actor approach linked to the nine Regional Innovations Networks created to identify main challenges and develop main innovations about agroforestry.
Given the diversity and context-specificity of innovation systems approaches, in March 2007 the World Bank organized a workshop in which about 80 experts (representing donor agencies, development and related agencies, academia, and the World Bank) took stock of recent experiences with innovation systems in agriculture and reconsidered strategies for their future development. This paper summarizes the workshop findings and uses them to develop and discuss key issues in applying the innovation systems concept. The workshop’s recommendations, including next steps for the wider
Multi-actors networks are increasingly used by farmers to link between them and to be interactively connected with other partners, such as advisory organizations, local governments, universities, and non-farm organizations. Given the importance assigned to the agricultural innovation by EU resorting to the networking between the research chain actors and the farmers, a strong focus on enhancing the creation of learning and innovation networks is expected.
Family farms are by far the most numerous component of the agricultural sector in the Brazilian Amazon. However socially vital for the development of the region, these small landholdings' agricultural and cattle ranching activities frequently overdraw and degrade natural resources, threatening important ecosystem services. Predominant agricultural practices have been marked by shifting cultivation, with intense use of fire and low productivity, causing high rate of destruction of natural forests.
This paper reports the activities carried out in the first Regional Agroforestry Innovation Networks (RAINs) meeting organized in Italy where Agroforestry Innovation Network project (AFINET) project is focused on the multipurpose olive tree systems in the territory around Orvieto Municipality, Umbria Region, Central Italy.
Information and Communication Technology (ICT) development strategy in Chinese rural areas is an indispensable part of national development strategies. This paper reviews the ICT framework in agriculture and rural areas launched by the Department of Agriculture in China. It compares the rural ICT policies and strategies between China and the European Union (EU). The ICT development strategy framework is analyzed based on the situation in Chinese rural area and the experiences of the EU. Some lessons and suggestions are provided
Water is a vital and scarce resource in agriculture and its optimal management is emerging as a key challenge. This paper presents an automated irrigation system to reduce water utilization in agriculture by combining the Internet of Things (IoT), cloud computing and optimization tools. The automated irrigation system deploys low cost sensors to sense variables of interest such as soil moisture, pH, soil type, and weather conditions. The data is stored in Thingspeak cloud service for monitoring and data-storage.
Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.