gricultural innovation is essential for improving the livelihoods of resource-poor farmers in developing countries such as Bangladesh. Within an Information and Communication Technology (ICT) strategy for agricultural development, social media is considered a means of networking, collaboration and co-learning, and thereby supporting innovation processes. However, it is not known how extension agents of the Department of Agricultural Extension ‒ the largest public sector organisation ‒ have been utilising social media to strengthen agricultural innovation.