In this paper the High Nature Value (HNV) livestock farming systems are defined. These systems are found mainly in marginal areas where physical factors, and in some cases social factors, have prevented intensification of land-use. NV-LINK is a Horizon2020 project that seeks to improve the socio-economic and environmental sustainability of HNV farming in 10 Learning Areas, and more widely across the EU, by promoting innovation.

Historically, farmers have been some of the most innovative people in the world. However, agriculture lags behind other sectors in its uptake of new information technologies for the control and automation of farming systems. In spite of decades of research into innovation, generally we still do not have a good understanding as to why this is the case. This paper reviews two theories of innovation and offers a new approach to thinking about agricultural ICT (e-Agriculture). It firstly explores the problem of ICT adoption in agriculture.

This paper presents a qualitative case study of a US based beef co-operative integrated to a VBSC. Was used an analytical framework of viability, sustainability and resilience to analyse impacts at farm-level. Our analysis highlights a number of positive effects on farm-level viability, sustainability and resilience including improvements to market orientation and price stability, among others which provide crucial insights for beef PO development in Ireland.