The promotion of land, soil and water conservation measures has been a widespread development in sub-Saharan Africa in a bid to tackle degradation and improve productivity. As a result, several governments have launched various campaigns on soil, land and water conservation measures. The aim of this study is to determine some of the factors that influence farmers’ awareness (knowledge) and adoption of land, soil and water conservation practices. Data for this study was collected from 312 households using a questionnaire survey in the Chinyanja Triangle of Southern Africa.