In 2008, an NGO showed videos about rice to farmers in 19 villages in Benin. A study in 2013 showed that farmers remembered the videos, even after five years had passed. In most of the villages at least some farmers experimented with rice farming or with new technology after the video screenings, which attracted large audiences of community members, including youth and women. Some of the villagers also visited extension agencies to get rice seed, and occasionally to seek more information.

In the past 50 years, Indian agriculture has undergone a major transformation, from dependence on food aid to becoming a consistent net food exporter. The gradual reforms in the agricultural sector (following the broader macro-reforms of the early 1990s) spurred some unprecedented innovations and changes in the food sector driven by private investment. These impressive achievements must now be viewed in light of the policy and investment imperatives that lie ahead.

Brazilian agriculture is facing another expansion cycle to the Cerrado region, more specific in the Northeast. The first agriculture expansion cycle to the Midwest was in seventies encouraged and developed by Brazilian Government with farmers from southern and southeast Brazil, which were traditional small farmers with some experience, low budget and a remarkable determination. All of these efforts after 20 years resulted in an outstanding development of a part of the country with economy based on agribusiness (soybean, corn, cotton, livestock, poultry, swine, etc.).