Conflicts of interests have been hypothesized when agricultural advisory services are connected to agri-input businesses. However, these have not been examined using large sets of advisory service and grower data. We provide quantitative insights into dependencies between service, crop production, sustainability and the level of agri-input business-linkage of extension workers. This study analyzed 34,000+ prescription forms (recommendations) issued to growers in China, as well as grower interview data.

Increasing attention is being given to evaluating the impact of advisory services in terms of their effectiveness in providing farmers with knowledge and networks for innovation as well as understanding the factors that influence this effectiveness (Prager et al, 2017). The demand and uptake of advisory services is one factor and Klerkx et al (2017) comment on the variation in farmers’ demand and the influences of variables such as farm size, asset status and education as well as stability or turbulence in the regulatory environment.

Agricultural machinery manufacturers historically referred to the intermediate players for selling, maintenance, customer service and/or training of equipment appear to interact with farmers and end-users. Intermediate players have therefore faced the burden to master the technology, in constant evolution, and the associated training needs at the interface between sophisticated equipment and the end-user and its sociological characteristics (age, education, background, etc.).

During the period 2013-2019, the Agricultural Extension in South Asia (AESA) Network has served as a platform for collating the voices, insights, concerns, and experiences of people in the extension sphere of South Asia. Diverse professionals shared their concerns on the present and future of Extension and Advisory Services (EAS) in the form of blog conversations for AESA. Together, all of these individuals who are involved, interested and passionate about EAS, discussed ways to move beyond some of the seemingly intransigent problems that are hindering the professionalization of EAS.

The need of Farmer Producer organizations (FPo) was felt to overcome the problems of unorganized small farmers who lack access to resources and services. FPos emerged as an interface between small farmers and the external world by providing forward and backward linkages, giving them required voice, market access, bargaining power, economy of scale and better prices. Among different tangible and intangible benefits, marketing related benefits like access to different market channels, decrease in risk, decrease in transaction cost, economy of scale etc.

During the last six years (2013-2019), the Agricultural Extension in South Asia (AESA) Network has served as a platform for collating the voices, insights, concerns, and experiences of people in the extension sphere of South Asia. Diverse professionals shared their concerns on the present and future of Extension and Advisory Services (EAS) in the form of blog conversations for AESA.