Knowledge on indigenous chicken production exists but its potential is not yet fully exploited. Although the actors could be known, it is not clear where value is lost or gained, neither is it clear which of the actor gains or losses most, nor the challenges they face. Moreover, if some of the actors are exploited and therefore, realize glaring losses, the entire value chain will be affected and this will affect not only the actors who earn a direct living from the chain, but the entire nation for loss of gainful employment and revenue.