The challenges of providing food security for the developing world have perhaps never been so extreme, with the introduction of new technologies being matched by land degradation, water concerns and the often uncertain impacts of a changing climate. In short, we will need to produce more food on less land. Adding to the problem is the distrust and fear around some new technologies – particularly biotechnologies – that have created a divide between scientists and farmers, decision makers and the public. There have been many attempts to bridge these divides, but few success stories.

Brazilian agriculture is facing another expansion cycle to the Cerrado region, more specific in the Northeast. The first agriculture expansion cycle to the Midwest was in seventies encouraged and developed by Brazilian Government with farmers from southern and southeast Brazil, which were traditional small farmers with some experience, low budget and a remarkable determination. All of these efforts after 20 years resulted in an outstanding development of a part of the country with economy based on agribusiness (soybean, corn, cotton, livestock, poultry, swine, etc.).

Precision agriculture (PA) is growing considerably in Brazil. However, there is a lack of information regarding to PA adoption and use in the country. This study sought to: (i) investigate the perception of growers and service dealership about PA technologies; (ii) identify constraints to PA adoption; (iii) obtain information that might be useful to motivate producers and agronomists to use PA technologies in the crop production systems.