Family farms are by far the most numerous component of the agricultural sector in the Brazilian Amazon. However socially vital for the development of the region, these small landholdings' agricultural and cattle ranching activities frequently overdraw and degrade natural resources, threatening important ecosystem services. Predominant agricultural practices have been marked by shifting cultivation, with intense use of fire and low productivity, causing high rate of destruction of natural forests.

Brazilian agriculture is facing another expansion cycle to the Cerrado region, more specific in the Northeast. The first agriculture expansion cycle to the Midwest was in seventies encouraged and developed by Brazilian Government with farmers from southern and southeast Brazil, which were traditional small farmers with some experience, low budget and a remarkable determination. All of these efforts after 20 years resulted in an outstanding development of a part of the country with economy based on agribusiness (soybean, corn, cotton, livestock, poultry, swine, etc.).

Precision agriculture (PA) is growing considerably in Brazil. However, there is a lack of information regarding to PA adoption and use in the country. This study sought to: (i) investigate the perception of growers and service dealership about PA technologies; (ii) identify constraints to PA adoption; (iii) obtain information that might be useful to motivate producers and agronomists to use PA technologies in the crop production systems.