The latest turmoil of production and price volatility in the global food sector has put agriculture back to the top of the development agenda. Population growth, changing consumer preferences, bioenergy demand and climate change are some of the huge challenges for agricultural production today and in the future. In the last decades, productivity has been constantly improved through the introduction of improved crop varieties and the greater use of mechanization, irrigation, chemical fertilizer and pesticides.

Brazilian agriculture is facing another expansion cycle to the Cerrado region, more specific in the Northeast. The first agriculture expansion cycle to the Midwest was in seventies encouraged and developed by Brazilian Government with farmers from southern and southeast Brazil, which were traditional small farmers with some experience, low budget and a remarkable determination. All of these efforts after 20 years resulted in an outstanding development of a part of the country with economy based on agribusiness (soybean, corn, cotton, livestock, poultry, swine, etc.).

Precision agriculture (PA) is growing considerably in Brazil. However, there is a lack of information regarding to PA adoption and use in the country. This study sought to: (i) investigate the perception of growers and service dealership about PA technologies; (ii) identify constraints to PA adoption; (iii) obtain information that might be useful to motivate producers and agronomists to use PA technologies in the crop production systems.