The Centre for Development Research (CDR), in collaboration with local partnership managed by the Bangladesh Agricultural University worked to establish a platform (i.e. a participatory rural video centre) that acts upon fostering rural women’s capacity for agricultural innovation in the north-west and north-east region of Bangladesh. In this paper, the authors elaborate principles of establishing the centre, and some evidences on Farmers’ Participatory Research (FPR) in the community.

gricultural innovation is essential for improving the livelihoods of resource-poor farmers in developing countries such as Bangladesh. Within an Information and Communication Technology (ICT) strategy for agricultural development, social media is considered a means of networking, collaboration and co-learning, and thereby supporting innovation processes. However, it is not known how extension agents of the Department of Agricultural Extension ‒ the largest public sector organisation ‒ have been utilising social media to strengthen agricultural innovation.