Mainstream agricultural research has focused primarily on technical and biological aspects and is aimed at controlling or manipulating nature through the use of external inputs, such as
agricultural chemicals or super seed. In developing countries, the results of this research have benefited some resource-rich farmers in well-endowed areas, were suitable to only a limited
extent for poorer farmers in the more favourable areas, and were - in most cases - completely inappropriate for small-scale farmers in marginal areas, e.g. in the mountains or the drylands.

Brazilian agriculture is facing another expansion cycle to the Cerrado region, more specific in the Northeast. The first agriculture expansion cycle to the Midwest was in seventies encouraged and developed by Brazilian Government with farmers from southern and southeast Brazil, which were traditional small farmers with some experience, low budget and a remarkable determination. All of these efforts after 20 years resulted in an outstanding development of a part of the country with economy based on agribusiness (soybean, corn, cotton, livestock, poultry, swine, etc.).

Precision agriculture (PA) is growing considerably in Brazil. However, there is a lack of information regarding to PA adoption and use in the country. This study sought to: (i) investigate the perception of growers and service dealership about PA technologies; (ii) identify constraints to PA adoption; (iii) obtain information that might be useful to motivate producers and agronomists to use PA technologies in the crop production systems.