This research aims to add to the literature new insights about the interaction processes, which are implemented in different interactive extension approaches, by analysing how farmers attending different extension events shape a network of indirect interactions

Recently, increasing attention has been paid to intermediaries, actors connecting multiple other actors, in transition processes. Research has highlighted that intermediary actors (e.g. innovation funders, energy agencies, NGOs, membership organisations, or internet discussion forums) operate in many levels to advance transitions. The authors argue that intermediation, and the need for it, varies during the course of transition. Yet, little explicit insight exists on intermediation in different transition phases.

Intermediary actors have been proposed as key catalysts that speed up change towards more sustainable socio-technical systems. Research on this topic has gradually gained traction since 2009, but has been complicated by the inconsistency regarding what intermediaries are in the context of such transitions and which activities they focus on, or should focus on. This study briefly elaborates on the conceptual foundations of the studies of intermediaries in transitions, and how intermediaries have been connected to different transition theories.

Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.