This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
WhatsApp sends real-time messages and is one of the world’s most popular communication applications in the 21st century. The present study highlights and examines the domestication of WhatsApp among farmers. An exhaustive whatsapp user list was prepared from each village and 3 farmers were selected with the help of systematic sampling technique. Thus, 90 farmers from the 3 blocks of the district using whatsapp were purposively selected and grouped for sending the messages of agricultural aspects. The study was conducted at Krishi Vigyan Kendra, Neemuch during 2016-17.
Mobile phones fit well into the lives of pastoralists in low-income countries. The technology is firmly integrated into most pastoralist communities, affecting and transforming several core activities. Most studies concerned with this relationship, however, have narrow regional and thematic foci. The complementarity or discrepancy between relevant research is unknown, and a critical assessment of the current state of research is lacking.
In light of the discussion on ‘best-fit' in pluralistic advisory systems, this article aims to present and discuss challenges for advisory services in serving various types of farmers when they seek and acquire farm business advice.The empirical basis is data derived from four workshops, five interviews with staff from advisory organizations, and interviews with 11 farmers.Emerging configurations serve different types of farmers,that is, private advisors serve different clients in different ways; these could be considered subsystems within the overall advisory system.
This presentation for the Third Global Conference on Agricultural Research for Development (GCARD3,Johannesburg, South Africa, 5-8 April 2016) illustrates the topic of competitiveness in Africa smallholders system, focusing on the Integrated Agricultural Research for Development (IAR4D) and Agricultural Innovation Systems (AIS) concepts and on the role of the innovation platforms.
This paper outlines key areas of intervention that are identified as the core of FAO's strategy on strengthening Agricultural Innovation Systems (AIS) across multiple areas of work (e.g. research and extension, agroecology, biotechnology, green jobs, resourcing etc.) for achieving sustainable rural development.
En la provincia de Guanacaste se observan dos estaciones bien marcadas a lo largo del año: la seca, que va de principios de noviembre a finales de mayo, y la lluviosa, que comprende los meses restantes. Sin embargo, en las últimas décadas, en el territorio nacional se han presentado importantes variaciones en las oscilaciones de precipitación y temperaturas que han impactado significativamente a esta provincia.
In this paper the developments in agricultural research and education in the Netherlands will be presented in a historic context and the recent evolutions in agriculture-based research and knowledge systems are evaluated. It is concluded that societal needs, scientific discoveries, and public and private funding are the driving forces behind change. However, most important for the quality and vigour of knowledge centres is the ability to adapt to change
Small-scale farmers' experimental innovations have not generally been considered for on-farm research trials as those in the traditional sector have been perceived as recipients, rather than originators, of technical knowledge and sustainable and viable practices. Yet there is abundant evidence throughout the tropics that small-scale farmers are adaptive and experimental problem solvers, and experts at devising innovative survival strategies. While literature on the topic is rich with accounts from Africa, Asia and Latin America, there is a general dearth of examples from the Caribbean.
This study examined the trend in climate in Ghana, how smallholder horticultural farmers perceive this changing climate and how they are responding to its perceived effects. A survey of 480 resource-constrained horticultural producers was conducted in two municipalities of Ghana. Descriptive analysis and Weighted Average Index were employed to rank identified adaptation strategies and challenges. The results showed that farmers are already experiencing increasing temperature and declining rainfall patterns consistent with trends of observed climate changing in the last two decades.