This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
With the developing of the agricultural information, it is inevitable trend of the development of agricultural electronic commercial affairs. On the basis of existing study on the development application model of e-commerce, combined with the character of the agricultural information, compared with the developing model from the theory and reality, a new development model electronic commerce of regional agriculture base on the government is put up, and such key issues as problems of the security applications, payment mode, sharing mechanisms, and legal protection are analyzed, etc.
In recent years, increasing numbers of smallholders in developing countries such as China have begun to sell agricultural products directly to consumers via online shops using a third-party trade platform. It is increasingly clear that e-commerce has become a new and effective way to help smallholders gain access to the market. The investigation of agricultural e-commerce practices has a significant role in helping to understand the development of the agri-food sector in China.
Boundary-spanning search for knowledge is an effective way for enterprises to acquire heterogeneous knowledge, and is also an important pre-stage to realize effective knowledge reconstruction. Based on the boundary-spanning search for knowledge theory, this paper studies the relationship between boundary-spanning search for knowledge and the sustainable innovation ability of agricultural enterprises considering the influence of organizational knowledge reconstruction, from a Chinese perspective.
Fall Armyworm (Spodoptera frugiperda), or FAW, is an insect native to tropical and subtropical regions of the Americas. In the absence of natural controls or good management, it can cause significant damage to crops. It prefers maize, although it can feed on more than 80 additional species of crops including rice, sorghum, millet, sugarcane, vegetable crops and cotton.
The Fall Armyworm first landed in West Africa in 2016 and has now spread over the whole continent. It has been recently reported in Yemen and India, and is most likely to spread in South east Asia and South China. This pest invades fields and cause significant damage to crops, if not well managed. FAO’s efforts to support farmers in the affected areas include amongst others the FAO Programme for Action, a global coordination project that brings together development and resource partners to maximize coordinated results and minimize duplications.
China is characterized as ‘a large country with many smallholder farmers’ whose participation in modern agriculture is key to the country’s modern agriculture development. Promoting smallholder farmers’ adoption of modern agricultural production technology is one effective way to improve the capabilities of smallholder farmers. This paper aims to explore the impact of Internet use on the adoption of agricultural production technology by smallholder farmers based on a survey of 1 449 smallholders across 14 provinces in China.
The objective of this case study is to understand the application of ICT technologies for rural groundwater management in China, and it’s impacts on the rural poor. This will help understand the physical and policy context this technology is being applied and expanded, its impact on resource management, and changes in water delivery service to farmers. These understanding will help improve this technology and provide data and information for its replication in other parts of Asia. It will also h elp understand the capabilities of the ICT within the water sector applications.
Accurate and timely crop mapping is crucial for environment assessment, food security and agricultural production. However, for the areas with high landscape heterogeneity and frequent cloudy and rainy weather, the insufficient high-quality satellite images limit the accuracy of crop classification. The recently launched Chinese GF-6 wide field-of-view camera (WFV) with a revisit cycle of 4-day and spatial resolution of 16-meter shows great potential for agricultural monitoring.
Scientific researchers’ increasing demand for knowledge service under the new situation, makes it urgent to embed information service into user research process, ad build an incorporate knowledge platform that integrates knowledge, skills, tools, and services of certain professional field. This paper put forward the technical solution of agricultural domain knowledge service platform based on ontology, including resource organization based on ontology, platform design and development.