Green Extension is an umbrella term used to describe rural advisory services which support the scaling up of sustainable agriculture. This encompasses a range of methods to promote various types of content. What these approaches have in common is a process of socio-ecological learning, i.e., supporting farmers to analyse local problems and opportunities, and test alternative practices under local conditions.
In India, Farmer Producer Organizations (FPOs) are considered as the most preferred institutional mechanism for enhancing productivity and income of farmers. This is based on the resounding success of a few farmer collectives that have aggregated their produce to realise better incomes. However, when efforts were made to scale up this interesting model across the country, several challenges emerged.