Despite the concept's widespread popularity, the terminology surrounding missions can come across as convoluted. This is understandable, given that the term - which denotes ambitious, time bound, cross-sectoral and measurable policy objectives to address grand societal challenges such as climate change mitigation, biosphere restoration or tackling health inequities - has proven to be both deceptively intricate and remarkably versatile.
Food security is a critical challenge – the World Bank includes it among the eight global challenges to be addressed at scale in 2024. Climate shocks, economic instability and geopolitics have significantly impacted crop yields and food supply chains.