The OECD Mission Action Lab critically examines the practice of missions and mission-oriented policies as well as their suitability to different problem contexts. Addressing complex challenges comes first, methods come second. The Lab is, thus, not promoting "missions" as the one and only instrument to address complex problems or societal transitions. Rather, we aim to understand when and how mission as an approach to public policies is useful and, sometimes more importantly, when it is not.
Despite the concept's widespread popularity, the terminology surrounding missions can come across as convoluted. This is understandable, given that the term - which denotes ambitious, time bound, cross-sectoral and measurable policy objectives to address grand societal challenges such as climate change mitigation, biosphere restoration or tackling health inequities - has proven to be both deceptively intricate and remarkably versatile.