The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain



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https://revistas.inia.es/index.php/sjar/article/view/3903
ISSN: 
2171-9292
Licensing of resource: 
Rights subject to owner's permission
Type: 
journal article
Journal: 
Spanish Journal of Agricultural Research
Number: 
3
Volume: 
11
Description: 

The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain

Publication year: 
2019
Keywords: 
food product innovation
innovativeness
consumer behavior
means-end chain
laddering
Spain