Behaviour Change Scale-Up in Market Systems Development: A literature review

This literature review was developed by the International Centre for Tropical Agriculture (CIAT) as part of the Policies, Institutions and Markets Program of the CGIAR. Its objective is to gain a better understanding of scale up processes, strategies and practices in programmes aimed at reducing poverty through improved markets. Its focus is the dissemination of new behaviour through these markets as a result of the interventions of said programmes. The review explores what works and what doesn’t; how promising interventions and institutional innovations in market systems become accepted and used by large numbers of people; and, the knowledge gaps that could be addressed by further research