Currently, agricultural extension system in Iran is experiencing a radical change to make extension system more effective in helping farmers to be more productive, profitable and sustainable. Basic principles for reinventing agricultural extension are: 1) Focusing on small farmers and enhancing the access to public and private services in agriculture; 2) Starting from grass root level and people/farmer's needs/issues and their demands; 3) Learning from past experiences and develop our own methodology and model of extension; 4) Benefiting from emerging paradigm, latest theories and experiences to inform our collective action. Iranian agricultural extension system has been formulated 8 master strategies to reinforce the changes in the delivery extension services: 1) Restructuring the extension system; 2) Renovation of all extension sites for optimized exploitation and management of facilities and capacities; 3) Human resource development through promotion of training scales and employment of skilled staff at institutional levels; 4) Reorganization of extension media aiming at reconsideration in their context and connection to the clientele; 5) Networking agricultural knowledge and information system to enjoy information and communication technology and further dissemination in the sector; 6) Restructuring and developing of production cooperatives to identify the bottlenecks and formulate new policies for improvement; 7) Studying and assessing farming systems to discover the ongoing status at all sub-sectors concerned; 8) Reorganizing and expansion of non-governmental institutions in agriculture sector. The most important new programs of extension services are: Integrated Participatory Crop Management (IPCM), Comprehensive Production and Extension Model Sites (CPEM) and Learning Focus Sites (LFS). In all of these activities, extension administration tries to delivery innovation and empowers the small farmer in order to increase the agricultural productivity. Mostly these programs are Local community based, farmers-led and village based, capacity building activities, environmental friendly, multi- stakeholder activities, Integrated Management system, impact assessment, and innovative platform activities
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