Consumer concerns are leading to changes in China’s food markets and demands for higher quality food. In this article, we explore the role of farmer cooperatives in China in linking farmers with high-quality food markets. We consider food quality a social construct and farmer cooperatives key players in the ‘quality battlefield’. Using a case study approach, we investigate the everyday practices of three farmer cooperatives.
This teaching case study is to stimulate readers to think strategically and come up with innovative solutions to the challenges that Songxiaocai faces. The materials used to write this case is drawn from the sources including the semi-structured interviews with managers within Songxiaocai Company, online information, and materials