In this paper its argued that when flexibly applied and adapted to capture dynamics typical in systems innovation projects, the Log Frame Approach (LFA) ( and logical frameworks have considerable utility to support evaluation for both learning and accountability, and for identifying and addressing institutional logics, which leads to system innovation.

Primary Innovation is a five year collaborative initiative demonstrating and evaluating co-innovation, a systemic approach to innovation addressing complex problems, in five ‘innovation projects’ (active case studies) in different agricultural industries. In defining the elements of co-innovation, Primary Innovation has emphasised nine principles which guide activity in the innovation projects.

This paper describes a process for stimulating this engagement to develop a shared understanding of systemic problems, challenge prevalent institutional logics, and identify individual and collective actions that change agents might undertake to stimulate system innovation. To achieve this the process included (i) multiple actors from the agricultural innovation systems, (ii) steps to prompt reflexivity to challenge underlying institutional logics, (iii) an iterative process of practical experimentation to challenge current practices, and (iv) actions to encourage generative collaboration.

In this article it is analysed the results of applying a co-innovation approach to five research projects in the New Zealand primary sector. The projects varied in depth and breadth of stakeholder engagement, availability of ready-made solutions, and prevalence of interests and conflicts. The projects show how and why co-innovation approaches in some cases contributed to a shared understanding of complex problems. Our results confirm the context-specificity of co-innovation practices

This study identifies systemic problems in the New Zealand Agricultural Innovation System (AIS) in relation to the AIS capacity to enact a co-innovation approach, in which all relevant actors in the agricultural sector contribute to combined technological, social and institutional change. Systemic problems are factors that negatively influence the direction and speed of co-innovation and impede the development and functioning of innovation systems. The contribution in the paper is twofold.