Innovations in the agri-food sector are needed to create a sustainable food supply. Sustainable food supply requires unexpectedly that densely populated regions remain food producers. A Dutch innovation program has aimed at showing the way forward through creating a number of practice and scientific projects. Generic lessons from the scientific projects in this program are likely to be of interest to agricultural innovation in other densely populated regions in the world.

Rural extension is a process of work and accompaniment with the producer aimed to sustainable development of their skills. In Mexico, a series of extension models have been adapted, that goes from the US, implemented in the early 1980’s, to the hub model or innovation node (platform - demonstration module - extension area) applied since 2010 under the MasAgro Program. The aim of this paper is to analyze the various processes of extension in Mexico.