This paper analyzes the integration of coffee producers into potential sustainability-oriented market segments. The analysis is presented through the lens of value chains by mapping the different coffee chains present in a predominantly coffee growing region, Kodagu, district, India as well as the governance structures that influence interactions and strategies for upgrading
This study analyzed the determinants of ICT usage in agricultural value chains among rural youth in Busia County, Kenya. A total of 213 young farmers were randomly selected and interviewed using semi-structured questionnaires. Descriptive statistics and Poisson regression model were applied in data analysis. Findings showed youth participation using ICTs was concentrated at the marketing level of the agricultural chain activities.