Most of today’s information services on the web are designed for PC users. There are few services fit to be accessed by mobile devices. In the countryside of China, most of the mobile phone users can not access the Internet. For this reason, was developed a General Agriculture Mobile Service Platform. The Platform is designed to make these information services fit to be accessed by mobile users, and to make those mobile phone users can use these services without Internet connection.
This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
This paper outlines key areas of intervention that are identified as the core of FAO's strategy on strengthening Agricultural Innovation Systems (AIS) across multiple areas of work (e.g. research and extension, agroecology, biotechnology, green jobs, resourcing etc.) for achieving sustainable rural development.
Given the diversity and context-specificity of innovation systems approaches, in March 2007 the World Bank organized a workshop in which about 80 experts (representing donor agencies, development and related agencies, academia, and the World Bank) took stock of recent experiences with innovation systems in agriculture and reconsidered strategies for their future development. This paper summarizes the workshop findings and uses them to develop and discuss key issues in applying the innovation systems concept. The workshop’s recommendations, including next steps for the wider
This paper relates the European Innovation Partnerships (EIP) to be implemented by Operational Groups (OGs) in Basilicata. New relationships and regeneration produced a “bio-economic Cluster”, creating “smart” specialization and a system linking research, innovation and the enterprise world. The Cluster consolidated competence and knowledge in small and medium enterprises, including agriculture and forest farms and encouraged the dissemination and implementation of innovative products and processes.
Multi-actors networks are increasingly used by farmers to link between them and to be interactively connected with other partners, such as advisory organizations, local governments, universities, and non-farm organizations. Given the importance assigned to the agricultural innovation by EU resorting to the networking between the research chain actors and the farmers, a strong focus on enhancing the creation of learning and innovation networks is expected.
Rural growth is seen as an engine to drive the economy of developing countries and the use of Agriculture Market Information Services (AMIS) is believed to enable this growth. This paper is based on a literature study and investigates the spread and use of AMIS in the least developed countries (n=49) in terms of users, management, funding, infrastructure, and data. This paper investigates success as well as failure aspects, and discuss the role of new technologies.
Information and Communication Technology (ICT) development strategy in Chinese rural areas is an indispensable part of national development strategies. This paper reviews the ICT framework in agriculture and rural areas launched by the Department of Agriculture in China. It compares the rural ICT policies and strategies between China and the European Union (EU). The ICT development strategy framework is analyzed based on the situation in Chinese rural area and the experiences of the EU. Some lessons and suggestions are provided
Water is a vital and scarce resource in agriculture and its optimal management is emerging as a key challenge. This paper presents an automated irrigation system to reduce water utilization in agriculture by combining the Internet of Things (IoT), cloud computing and optimization tools. The automated irrigation system deploys low cost sensors to sense variables of interest such as soil moisture, pH, soil type, and weather conditions. The data is stored in Thingspeak cloud service for monitoring and data-storage.
Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.