A Service Design Research on New Information Technology of Fruit Brand Experience and Innovation



Ver los resultados en:
https://doi.org/10.1007/978-3-319-07308-8_11
DOI: 
10.1007/978-3-319-07308-8_11
ISBN: 
978-3-319-07308-8
Proveedor: 
Licencia de recurso: 
Attribution / Atribución (CC BY).
Tipo: 
documento de conferencia
Autor (es): 
Yin L.
Li B.B.
Shengli L.
Editor (es): 
Descripción: 

This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd

Año de publicación: 
2014
Palabras clave: 
New information technology
Fruit brand
Brand Experience
Brand innovation
Product service design