The universal application of the T&V model of agricultural extension in more than 50 countries is one of agricultural development’s best known failures. The approach worked well in places where it was originally developed, but proved inappropriate almost everywhere else. In this report Rasheed Sulaiman V. and Andy Hall worry that an apparently successful extension innovation piloted in India is set to suffer a similar fate.

Globalization, urbanization and new market demands - together with ever-increasing quality and safety requirements - are putting significantly greater pressures on agrifood stakeholders in the world. The ability to respond to new challenges and opportunities is important not just for producers but also for industries in developing countries. This paper aims to present what "innovation response capacity" entails, especially for natural resourcebased industries in a developing country context.