The Fallacy of Universal Solutions in Extension: Is Atma the New T&V?
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Sulaiman, R. V.
Hall, A.

The universal application of the T&V model of agricultural extension in more than 50 countries is one of agricultural development’s best known failures. The approach worked well in places where it was originally developed, but proved inappropriate almost everywhere else. In this report Rasheed Sulaiman V. and Andy Hall worry that an apparently successful extension innovation piloted in India is set to suffer a similar fate. Is there an alternative to promoting turnkey, “one-size fits all” approaches in countries as vast as India — where agriculture-related poverty needs urgent solutions? Is extension still a relevant concept?

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