Most of today’s information services on the web are designed for PC users. There are few services fit to be accessed by mobile devices. In the countryside of China, most of the mobile phone users can not access the Internet. For this reason, was developed a General Agriculture Mobile Service Platform. The Platform is designed to make these information services fit to be accessed by mobile users, and to make those mobile phone users can use these services without Internet connection.

In order to solve the problems of low efficiency and backward methods in the agro-technical extension activities, this paper designed an agro-technical extension information system based on cloud storage technology. This paper studied the key technologies, such as cloud storage service engine, cloud storage management node and cloud storage data node and designed the overall architecture of the agro-technical extension information system based on cloud storage technology.

This paper introduces a practical e-learning system, identified as Knowledge Exchange E-learning System (abbr. KEES), for knowledge distribution in rural areas. Particularly, this paper is about providing a virtual teaching and learning environment for small holders in agriculture in those rural areas.

Information and Communication Technology (ICT) development strategy in Chinese rural areas is an indispensable part of national development strategies. This paper reviews the ICT framework in agriculture and rural areas launched by the Department of Agriculture in China. It compares the rural ICT policies and strategies between China and the European Union (EU). The ICT development strategy framework is analyzed based on the situation in Chinese rural area and the experiences of the EU. Some lessons and suggestions are provided

China is at a critical stage of transformation from traditional to modern agriculture and its agriculture and rural economic sector faces severe challenges of shortage of natural resources, environmental degradation, agricultural disasters, sluggish income growth of farmers and widening disparity between urban and rural areas. The fundamental solution to these problems lies with the advancement of agricultural science and technology.

Since agricultural scientific data are valuable resources in the field of agricultural science and technology, it is important to share scientific data in agricultural science. The paper analyses current situation and existing problems on data sharing in China, based on expounding the connotation of agricultural scientific data. Then some countermeasures and suggestions are put forward to promote the level of the agricultural scientific data sharing

Scientific researchers’ increasing demand for knowledge service under the new situation, makes it urgent to embed information service into user research process, ad build an incorporate knowledge platform that integrates knowledge, skills, tools, and services of certain professional field. This paper put forward the technical solution of agricultural domain knowledge service platform based on ontology, including resource organization based on ontology, platform design and development.

This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd

With the developing of the agricultural information, it is inevitable trend of the development of agricultural electronic commercial affairs. On the basis of existing study on the development application model of e-commerce, combined with the character of the agricultural information, compared with the developing model from the theory and reality, a new development model electronic commerce of regional agriculture base on the government is put up, and such key issues as problems of the security applications, payment mode, sharing mechanisms, and legal protection are analyzed, etc.

Under the guidance of the agricultural system theory, operational research theory and decision-making support system theory, the regional agricultural development decision support system (RADDSS) was developed in this study ,in which different analysis method and models was integrated. By providing data, right models and analysis methods, RADDSS can assist decision-makers and administrators to solve half-structured and unstructured problems, improving level of management on agriculture. The agriculture in Xuchang has been analyzed using the system constructed in this study.