Agricultural Technology Management Agency (ATMA) is a single-window institutional arrangement for technology and information dissemination at the district level and an attempt was made to assess the dairy extension system in the context of ATMA in Guntur district of Andhra Pradesh during 2016. The study revealed that along with organized dairy extension services, ATMA is an important alternative to provide extension services to the dairy sector as animal husbandry sector is an existing allied sector for the ATMA.

This study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture

In this paper, is first described the design and development process of a modular ICT application system called GeoFarmer. Geofarmer was designed to provide a means by which farmers can communicate their experiences, both positive and negative, with each other and with experts and consequently better manage their crops and farms. We designed GeoFarmer in a collaborative, incremental and iterative process in which user needs and preferences were paramount.

While a number of works question the alterity of alternative food chains, little has been said about the social processes under which new economic models are, or may be, developed within the broader movement around ‘short food supply chains’ (SFCs) in Europe. Considering SFCs as economic organisations, we propose an analytical framework based on New Economic Sociology and Convention Theory, enriched by Social and Solidarity Economics, to capture the social construction of new economic models in such chains.

The present research aimed at investigating the effect of communication channels on the economic success of early profitable and entrepreneur small and medium enterprises in the agricultural sector. It was an applied research in which the descriptive-survey method was used. The research sample included 356 founders of entrepreneur small and medium enterprises (at the time of conducting the research) in the Markazi province, Iran, among which 100 founders were selected according to the Cochran formulation using the stratified random sampling method.

This study aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square

This chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island.