This chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island. As a result, the farmers were more aware of the values of, and committed to conserve the endangered seed varieties and the related indigenous knowledge and practices; they were also willing to employ their indigenous institution as medium for information exchange regarding the farming system. Moreover, this project is relevant because the local public administration has been paying close attention to indigenous lifestyles for agro-eco tourism attractions recently. The project results suggest that the approach is appropriate to create social change at various levels. It is expected that our experiences will inspire readers to employ the strategic communication approach to empower marginalized communities as a way to achieve sustainable social change/development
This paper draws lessons from selected country experiences of adaptation and innovation in pursuit of food security goals. It reviews three cases of systems of innovation operating in contrasting regional, socio-economic and agro-ecological contexts, in terms of four features of...
The Sourcebook is the outcome of joint planning, continued interest in gender and agriculture, and concerted efforts by the World Bank, FAO, and IFAD. The purpose of the Sourcebook is to act as a guide for practitioners and technical staff...
Cette publication offre de nombreux exemples concrets détaillant différentes manières de réengager les jeunes dans le secteur agricole. Elle montre à quel point des programmes éducationnels sur mesure peuvent offrir aux jeunes les compétences et la perspicacité nécessaires pour se...
This PROLINNOVA report to the 3rd GFAR Programme-Committee meeting is composed of two parts.
The past 1 entitles ‘ PROLINNOVA genesis and growth’ describes historical background and
PROLINOVA in general while the part 2 entitles ‘2007 accomplishments’ narrates...
Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate...