This chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island. As a result, the farmers were more aware of the values of, and committed to conserve the endangered seed varieties and the related indigenous knowledge and practices; they were also willing to employ their indigenous institution as medium for information exchange regarding the farming system. Moreover, this project is relevant because the local public administration has been paying close attention to indigenous lifestyles for agro-eco tourism attractions recently. The project results suggest that the approach is appropriate to create social change at various levels. It is expected that our experiences will inspire readers to employ the strategic communication approach to empower marginalized communities as a way to achieve sustainable social change/development
This paper draws lessons from selected country experiences of adaptation and innovation in pursuit of food security goals. It reviews three cases of systems of innovation operating in contrasting regional, socio-economic and agro-ecological contexts, in terms of four features of...
This PROLINNOVA report to the 3rd GFAR Programme-Committee meeting is composed of two parts.
The past 1 entitles ‘ PROLINNOVA genesis and growth’ describes historical background and
PROLINOVA in general while the part 2 entitles ‘2007 accomplishments’ narrates...
Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate...
African agriculture is currently at a crossroads, at which persistent food shortages are compounded by threats from climate change. But, as this book argues, Africa can feed itself in a generation and help contribute to global food security. To achieve...
The frequency and severity of uncertain rainfall and climate extremes are projected to increase across many parts of the world. Access to rainfall forecasting information becomes an essential and critical resource that smallholder farmers should use to take advantage of...