This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
Citizen science is the involvement of citizens, such as farmers, in the research process. Citizen science has become increasingly popular recently, supported by the proliferation of mobile communication technologies such as smartphones. However, citizen science methodologies have not yet been widely adopted in agricultural research. Here, was conducted an online survey with 57 British and French farmers in 2014.
With the developing of the agricultural information, it is inevitable trend of the development of agricultural electronic commercial affairs. On the basis of existing study on the development application model of e-commerce, combined with the character of the agricultural information, compared with the developing model from the theory and reality, a new development model electronic commerce of regional agriculture base on the government is put up, and such key issues as problems of the security applications, payment mode, sharing mechanisms, and legal protection are analyzed, etc.
As many sub-Saharan African countries have committed to the continent-wide goals of the Comprehensive African Agriculture Development Programme (CAADP) of the Africa Union and New Partnership for Africa’s Development (NEPAD), policymakers are challenged with designing and implementing national agricultutal strategies and policies that will allow them to achieve these goals.
This article explores how conflict-induced displacement influences agricultural innovation processes and systems, and its implications after the return home or permanent resettlement of smallholder farmers. Results show that high rates of agricultural innovation occurred during displacement in the Sudanese Civil War (1983-2005), many of which were maintained afterwards.
This paper presents empirical evidence on the effects of information asymmetry in input markets on the adoption of innovations and agricultural land use in rainfed districts of Khyber Pakhtunkhwa, Pakistan. Farmers’ input market integration may contribute to innovation and adoption among farmers, which may in turn positively influence the sustainable use of agricultural land. To examine this hypothesis, was conducted a study with farmers and input providers to assess the potential constraints on quality inputs, prices, and extension information.
Smartphone technology is promising for the future development of agriculture, as it can facilitate and improve many operational procedures and can also be combined with precision agriculture technologies. Yet, existing research on smartphone adoption in agriculture is scarce. Therefore, this paper empirically explores the factors influencing smartphone adoption by German farmers. The relationship between farmers, farm characteristics and smartphone adoption was analysed using a binomial logit model.
Smallholder farmers across the Global South increasingly need to adapt their farming activities to fast-paced changes, for example, in climate, policy and markets. In many places, public and private agricultural extension services support technological change through trainings and the dissemination of information. The effectiveness of extant ex-tension (advisory) methodologies is, however, challenged by the difficulty of reaching a large and growing clientele with highly diverse information needs.
Participatory action Research In Software Methodology Augmentation (PRISMA) is a software development methodology which has been amalgamated with Participatory Action Research (PAR). This paper justifies the inclusion of PAR in software development, and describes the PRISMA methodology vis-à-vis a case study. Specifically, the case study encompasses the development of eToro, an Indigenous Knowledge Management System for the Penans, a remote and rural community in Malaysian Borneo
gricultural innovation is essential for improving the livelihoods of resource-poor farmers in developing countries such as Bangladesh. Within an Information and Communication Technology (ICT) strategy for agricultural development, social media is considered a means of networking, collaboration and co-learning, and thereby supporting innovation processes. However, it is not known how extension agents of the Department of Agricultural Extension ‒ the largest public sector organisation ‒ have been utilising social media to strengthen agricultural innovation.