This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. However, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation, innovation, and performance in agricultural value chains in emerging economies
This paper surveys members of a beef cattle value chain in Vietnam's Central Highlands to examine the translation of value chain actor's resources into positional advantage and financial performance in an emerging country. Using structural equation modeling techniques, the paper...
Agricultural innovation in low-income tropical countries contributes to a more effective and sustainable use of natural resources and reduces hunger and poverty through economic development in rural areas. Yet, despite numerous recent public and private initiatives to develop capacities for...
The “ONE WORLD – No Hunger” Initiative (SEWOH) by the German Federal Ministry for Economic Cooperation and Development (BMZ) is part of the G7 goal to free 500 million people from hunger and malnourishment by 2030. SEWOH intends to contribute...
The development community has shown increasing interest in the potential of innovation systems and value chain development approaches for reducing poverty and stimulating greater gender equity in rural areas. Nevertheless, there is a shortage of systematic knowledge on how such...
This paper asks: What have been the impacts of farmer- or community-led (informal) processes of research and development in agriculture and natural resource management in terms of food security, ecological sustainability, economic empowerment, gender relations, local capacity to innovate and...