Common Agricultural Policy (CAP) proposes environmental policies developed around action-based conservation measures supported by agri-environment schemes (AES). High Nature Value (HNV) farming represents a combination of low-intensity and mosaic practices mostly developed in agricultural marginalized rural areas which sustain rich biodiversity. Being threatened by intensification and abandonment, such farming practices were supported in the last CAP periods by targeted AES. This study aims to identify the most important farming trends in a recognized HNV grasslands Romanian site, subject to public conservation actions. The content analysis of multi-actor focus groups transcripts identifies innovation needs for alternative sustainable HNV farming systems, assessing also the most important barriers for their local deployment. Results show that stakeholders have strong awareness about the existence of HNV farming practices in their territory and their negative trends (abandonment; intensification) that might irreversibly affect biodiversity and cultural values. Current AES could not compensate for the existing innovation gaps. Although local stakeholders have basic awareness about alternative innovative approaches, they failed in their deployment mainly due to the lack of collective actions. Access to adapted knowledge reservoirs and the promotion of local innovation catalyzers are essential for the future sustainability of HNV farming practices.
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