Inclusive innovation is the means by which new goods and services are developed for and/or by the billions living on lowest incomes. Although a topic of increasing interest, it has been relatively under-researched and under-conceptualised to date. This article studies arguably the most successful new technology to reach low-income groups: the mobile phone, focusing specifically on its diffusion in Kenya. Systems of innovation are shown to be an appropriate frame for conceptualisation of inclusive innovation.

Scaling represents successful diffusion that ensures sizeable impact and earnings from information and communication technology (ICT) innovations in emerging markets. Practice can still be shaped by dualistic views-innovation vs diffusion, pilot vs scale-up, lead firm vs other actors, technical vs social. Synthesising the literature that challenges these dualities, this paper creates a systemic perspective that is particularly appropriate for scaling of ICT to bottom-of-the-pyramid (BoP) markets.