This paper describes a process for stimulating this engagement to develop a shared understanding of systemic problems, challenge prevalent institutional logics, and identify individual and collective actions that change agents might undertake to stimulate system innovation. To achieve this the process included (i) multiple actors from the agricultural innovation systems, (ii) steps to prompt reflexivity to challenge underlying institutional logics, (iii) an iterative process of practical experimentation to challenge current practices, and (iv) actions to encourage generative collaboration.
This study identifies systemic problems in the New Zealand Agricultural Innovation System (AIS) in relation to the AIS capacity to enact a co-innovation approach, in which all relevant actors in the agricultural sector contribute to combined technological, social and institutional change. Systemic problems are factors that negatively influence the direction and speed of co-innovation and impede the development and functioning of innovation systems. The contribution in the paper is twofold.