The privatization of agricultural research and extension establishments worldwide has led to the development of a market for services designed to support agricultural innovation. However, due to market and systemic failures, both supply side and demand side parties in this market have experienced constraints in effecting transactions and establishing the necessary relationships to engage in demand-driven innovation processes.
The capacity of existing monitoring and decision making tools in generating evidence about the performance of R4D with multi-stakeholder processes, such as innovation platforms (IPs), public private partnerships (PPP), participatory value chain management (PVCM) is very limited. Results of these tools are either contextual and qualitative such as case studies that can not be used by other R4D interventions or quantitative i.e. impact assessments that do not inform what works in R4D.
This book is the re-titled third edition of the widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions,Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.