The privatization of agricultural advisory and extension services in many countries and the associated pluralism of service providers has renewed interest in farmers’ use of fee-for-service advisors. Understanding farmers’ use of advisory services is important, given the role such services are expected to play in helping farmers address critical environmental and sustainability challenges. This paper aims to identify factors associated with farmers’ use of fee-for service advisors and bring fresh conceptualization to this topic.
In recent years, the agricultural industry has been experiencing an ever-increasing application of information and communication technologies globally. This new revolution has been touted to impact efficiency and productivity in the agricultural extension services within the agriculture sector. Notwithstanding this, empirical research need to be carried out amongst its users in the sector to ascertain these assertions.
This study provides a model that supports systematic stakeholder inclusion in agricultural technology. Building on the Responsible Research and Innovation (RRI) literature and attempting to add precision to the conversation around inclusion in technology design and governance, this study develops a framework for determining which stakeholder groups to engage in RRI processes. We developed the model using a specific industry case study: identifying the relevant stakeholders in the Canadian digital agriculture ecosystem.