This chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island.
Specific material handling and treatment for speciic agriculture products is required. Enhancing the productivity, competitiveness and eficiency of agriculture value chain is a priority for Indonesia to achieve competitiveness. This chapter discusses the overview of agriculture value chain in Indonesia and provides case studies related to supply chain risk management and logistics cost. Then, the author may propose recommendations to optimize the agricultural value chain.