The objective of the research is to put forth the main problems that need to be solved before Tunisian olive oil can effectively use designation of origin and geographical indication (GI) to go to international markets. These constraints will be established based on information gathered through a survey of olive oil exporters and producers. Policies that focus on quantity will need to be complemented by specific measures based on quality at all levels of the industry in order to lead exports of this key product to reach its full potential
The expected results of this report are the full understanding and identification of the frame that answers the following questions: To what level policymakers in Tunisia are committed? On what exact base the agricultural decisions, whether to support an innovation or not, are made? To answer these questions, interviews were made with key partners from public institutions on each success/failure case to identify the major strengths and weaknesses related to each agricultural innovation