This presentation argues the need of green growth in agriculture, analyzes features of the innovation systems and ends with some policies practices. The presentation has been prepared for "Innovation and Modernising the Rural Economy", OECD’s 8th Rural Development Policy Conference, 3-5 October 2012 (Krasnoyarsk, Russian Federation).

In this paper the High Nature Value (HNV) livestock farming systems are defined. These systems are found mainly in marginal areas where physical factors, and in some cases social factors, have prevented intensification of land-use. NV-LINK is a Horizon2020 project that seeks to improve the socio-economic and environmental sustainability of HNV farming in 10 Learning Areas, and more widely across the EU, by promoting innovation.

This study analyses the impact of the transfer of technological information (among other a priori identified factors) on the uptake of innovative crop technologies using structural equation modelling of data from a representative survey of Scottish crop farmers. The model explains 83% of the variance in current technological uptake behaviour and 63% of the variance in intentions to uptake new technologies.

The question of how agricultural research can best be used for developmental purposes is a topic of some debate in developmental circles. The idea that this is simply a question of better transfer of ideas from research to farmers has been largely discredited. Agricultural innovation is a process that takes a multitude of different forms, and, within this process, agricultural research and expertise are mobilised at different points in time for different purposes. This paper uses two key analytical principles in order to find how research is actually put into use.

Although innovation is understood to encompass much more than R&D, science continues to be an essential ingredient. In particular translation, adaptation and ‘valorisation’ of research results, the responsiveness of research to users’ needs and improved access to results are all regarded as important in achieving a more sustainable European agriculture. These challenges can be addressed in a number of ways including increased collaboration, networking, transdisciplinary research and co-operation between researchers and practitioners.