The purpose of this paper is to map some elements that can contribute to an IFAD strategy to stimulate and support pro-poor innovations. It is an initial or exploratory document that hopefully will add to an ongoing and necessary debate, and is not intended as a final position paper. The document is organized as follows.

Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.

This text analyses the development of organic farming in Brazil. It shows the great variability of social models of organic production recognised by Brazilian Law: organic, agroecological, ecological or biodynamic agriculture, permaculture etc.. It depicts how the political and social concerns in the spheres of family farming and environment caused the reorganisation of production systems, in the agricultural practices and n the new relationships with the market and with natural resources.

The International Livestock Research Institute (ILRI) and the Ministry of Agriculture (MoA) initiated a 5 year project in June 2004 with the financial assistance from the Canadian International Development Agency (CIDA). The project, entitled: “Improving productivity and market success” (IPMS) of Ethiopian farmers, aims at contributing to a reduction in poverty of the rural poor through market oriented agricultural development.

The topics addressed in this book are of vital importance to the survival of humankind. Agricultural biodiversity, encompassing genetic diversity as well as human knowledge, is the base upon which agricultural production has been built, and protecting this resource is critical to ensuring the capacity of current and future generations to adapt to unforeseen challenges.