Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.
This paper has several aims: First to consider why communication has become more important in the area of innovation and development; Second, we look at how two biotechnology related public-private partnerships have used public relations and advocacy to further innovation in development and pose some questions about complicated aspects of communication, technological innovation and development. We suggest that it is increasingly difficult to classify communication efforts associated with technology for development initiatives as PR or advocacy or according to the preconceived notions about who the messenger might be; Third we look at some of the methodological and theoretical implications of the analysis. Discourse analysis, which encourages us to unwrap layers of meaning in the text but which often treats texts in the abstract, unrelated to broader institutional developments or to ‘evidence’ of any kind, is of limited help in achieving a more grounded analysis of communication efforts. Communication and voice are essential ‘capabilities’ in development and we suggest that we need a more sophisticated approach to thinking about communication capabilities as technical, and social and political.
This report provides a synthesis of all findings and information generated through a “stocktaking” process that involved a desk study of Prolinnova documents and evaluation reports, a questionnaire to 40 staff members of international organizations in agricultural research and development (ARD),...
The report synthesises the research conducted under the PRO AKIS project for the topic "Designing, implementing and maintaining agricultural/rural networks to enhance farmers’ ability to innovate in cooperation with other rural actors". It includes a brief description of the five case...
The organisation of sector and multi-stakeholder consultations was an integral part of the first phase of the PAEPARD II programme, covering the period 2009–2013. These consultations contributed to the overall objective of the programme, the reorientation of scientific and technical...
L’organisation de consultations sectorielles et multiacteurs a fait partie intégrante de la première phase du programme PAEPARD II, qui a couvert la période 2009-2013. Ces consultations se sont inscrites dans l’objectif général du programme, soit la réorientation de la collaboration...
Chickpea is an important crop in Ethiopia, but yields and grain quality remain poor. To help unlock the full potential, CDAIS has supported the value chain around the northern city of Gondar since 2016, in partnership with the N2Africa project....