Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.

This case study zooms in on multi-stakeholder processes in the East and Central Africa (ECA) Action Area or Flagship that were launched on 20 May 2013 in Bukavu, DR Congo. The ECA Flagship encom-passes the Rwanda, DR Congo, Burundi, Uganda, Kenya and Ethiopia Action Sites. More specifically, the case study describes and reflects upon the first two years of CGIAR Humidtropics in DR Congo. aiming to outline the multi-stakeholder process as it unfolded and highlight lessons that can be learned from this.

African farming systems are highly heterogeneous: between agroecological and socioeconomic environments, in the wide variability in farmers’ resource endowments and in farm management. This means that single solutions (or ‘silver bullets’) for improving farm productivity do not exist. Yet to date few approaches to understand constraints and explore options for change have tackled the bewildering complexity of African farming systems. In this paper we describe the Nutrient Use in Animal and Cropping systems – Efficiencies and Scales (NUANCES) framework.