Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.

The promotion of land, soil and water conservation measures has been a widespread development in sub-Saharan Africa in a bid to tackle degradation and improve productivity. As a result, several governments have launched various campaigns on soil, land and water conservation measures. The aim of this study is to determine some of the factors that influence farmers’ awareness (knowledge) and adoption of land, soil and water conservation practices. Data for this study was collected from 312 households using a questionnaire survey in the Chinyanja Triangle of Southern Africa.

African farming systems are highly heterogeneous: between agroecological and socioeconomic environments, in the wide variability in farmers’ resource endowments and in farm management. This means that single solutions (or ‘silver bullets’) for improving farm productivity do not exist. Yet to date few approaches to understand constraints and explore options for change have tackled the bewildering complexity of African farming systems. In this paper we describe the Nutrient Use in Animal and Cropping systems – Efficiencies and Scales (NUANCES) framework.