Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.

During the period 2013-2019, the Agricultural Extension in South Asia (AESA) Network has served as a platform for collating the voices, insights, concerns, and experiences of people in the extension sphere of South Asia. Diverse professionals shared their concerns on the present and future of Extension and Advisory Services (EAS) in the form of blog conversations for AESA. Together, all of these individuals who are involved, interested and passionate about EAS, discussed ways to move beyond some of the seemingly intransigent problems that are hindering the professionalization of EAS.

African farming systems are highly heterogeneous: between agroecological and socioeconomic environments, in the wide variability in farmers’ resource endowments and in farm management. This means that single solutions (or ‘silver bullets’) for improving farm productivity do not exist. Yet to date few approaches to understand constraints and explore options for change have tackled the bewildering complexity of African farming systems. In this paper we describe the Nutrient Use in Animal and Cropping systems – Efficiencies and Scales (NUANCES) framework.