Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.

 Conflicts of interests have been hypothesized when agricultural advisory services are connected to agri-input businesses. However, these have not been examined using large sets of advisory service and grower data. We provide quantitative insights into dependencies between service, crop production, sustainability and the level of agri-input business-linkage of extension workers. This study analyzed 34,000+ prescription forms (recommendations) issued to growers in China, as well as grower interview data.

Boundary-spanning search for knowledge is an effective way for enterprises to acquire heterogeneous knowledge, and is also an important pre-stage to realize effective knowledge reconstruction. Based on the boundary-spanning search for knowledge theory, this paper studies the relationship between boundary-spanning search for knowledge and the sustainable innovation ability of agricultural enterprises considering the influence of organizational knowledge reconstruction, from a Chinese perspective.

African farming systems are highly heterogeneous: between agroecological and socioeconomic environments, in the wide variability in farmers’ resource endowments and in farm management. This means that single solutions (or ‘silver bullets’) for improving farm productivity do not exist. Yet to date few approaches to understand constraints and explore options for change have tackled the bewildering complexity of African farming systems. In this paper we describe the Nutrient Use in Animal and Cropping systems – Efficiencies and Scales (NUANCES) framework.